Breadcrumbs ****are highly specific terms used by your customers and prospects to express
Breadcrumbs are the names of things that can easily be found everywhere; online in blogs, on social media, and in conversation. Understanding the exact words your customers are using allows you to enter the conversation already happening in their head, and add your unique perspective.
After completing the sections below, use Google Search, LinkedIn, Twitter use the notes section to write down what people are talking about, as well as your own opinions.
Who are the people, companies and events that drive your market?
Who do journalists and your industry peers talk about most often?